Michael Richard Burke
Michael Richard Burke is the CEO of On Target Research and is the author of Response, the marketing newsletter hailed as brilliant by Al Ries. He is also an internationally recognized speaker on the subject of market research and surveys and their use in marketing, positioning and branding. For more details please visit OnTargetResearch.com
Articles by this Author
Marketing Your Campaign InTroubled Times
- By Michael Richard Burke
- Published 10/12/2008
- Advertising
- Unrated
Billions of dollars are wasted on ineffective advertising campaigns, mostly due to a lack of understanding of what the companies customers and prospects really consider valuable about the product or service. This article explains how to create campaigns that will generate response.